Many people support buying black for social reasons and that’s okay. However, these reasons are often predicated on an emotional status and emotions go up and down like the stock market. We may be angry one minute and happy the next. When we are too comfortable in our jobs, even though we are conscious of racism and white supremacy, we still behave as though we don't need to protect ourselves. At BWS2.0 We promote buying black 365 in order to create and benefit from economic power. Social ills are often the result of a lack of economic independence. Injustice is often a result from a lack of respect due to these parties thinking that they can get away with these actions because no one works on our behalf to hold them accountable. Why? Because they don’t see profit in doing so. The more you realize how much money plays a factor in everything that goes on in our society the more you should consider buying black as much as possible.
Maggie Anderson’s family (www.authormaggieanderson.com) lived on only black products for an entire year. She looks pretty good for a dead person. Wait… she’s alive? She didn’t blow up? She wasn’t assassinated? She wasn’t lynched? She wasn’t given death by a thousand cuts? She actually lived to tell the story? I’m using a little humor here to highlight the fact that we don’t have to be afraid. The world will not stop spinning if we go to the black restaurant across town instead of that Mexican or Chinese place...again. One of the main reasons we decided to create this online marketplace was to make it easier to find black owned products. Although we recognize convenience as a factor we also have to TRY before we write off black businesses so that they can get enough money to improve. We would like to take a moment and thank Maggie and the Anderson family for being a positive example for this new Black Economic Movement.
BWS2.0 is creating a platform to connect black consumers with black owned businesses. Because of this dynamic we are able to build infrastructure and controls that will stand up for black consumers and demand better business practices. Because we have to address the reasons why black people often give up on black businesses. Because we own the platform we create the rules and when those rules are broken it tells us where problems are and we can advocate on behalf of our consumers, work with businesses to fix issues, and gently remind our business owners that the cutomer is always right. We have to solve the trust issues between us so we have created the BBBB (Better Black Business Bureau) to help re-establish trust. Starting this Fall, businesses will be able to apply for the BBBB logo to display on their sites. This means they are legit and that we're keeping an eye on them.
One of the reasons black businesses fail is because you have one person trying to balance all aspects of the business. We're used to doing business with companies that employ multiple people and each person has a limited job description that best utilizes their talents and personality. However, most black businesses only hire one person ... the owner. So this one person is trying to wear all hats and would probably love nothing more than to hire more people. The more people a company can hire the more talent they can bring in. While we are supporting black businesses we are actually giving them the capital to grow and expand. If we withdraw that support we're not allowing the business to grow. So it is important when we support our businesses we do so with the understanding that they are disadvantaged and need more customers to get that level of quality that we expect in general. As Black Wall Street 2.0 grows we will manage our own customer service department and other consultants so that we can start putting on some of these hats. But to do this we need you to help us grow as well.
Some people are apprehensive about black business from a legal perspective. No one wants to run into legal issues of discrimination. BWS2.0 does not prohibit whites from shopping on our site. We have simply created a rule in stone that because this is a site for black owned, a company must have at least 51% black ownership. That means whites and other groups are more than welcome to list businesses on our site as long as a majority of the business is "black-owned". Often when black people want to make their businesses better they team up with individuals regardless of their race or ethnicity and whether they utilize their talent or their capital we still recognize that business as black owned and welcome it on our site, just as people of all races and colors and backgrounds are welcomed to search and shop on our platform.
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