As a whole we all share a "brand". That brand is generally understood as "black owned". Bad business practices don't just affect one business but all businesses that are "black owned".
By joining a cooperative system we can develop and maintain systematic approaches and standards to increase the efficiency, the performance, and ultimately the recognition of our member businesses.
We have to address the reasons why black people often give up on black businesses. Amazon enforces good business practices on its sellers. This raises the Amazon brand and draws more and more
through its marketplace which benefits every seller on the platform. Because we own this platform we can create the rules and when those rules are broken it tells us where problems are and we can
advocate on behalf of our consumers, work with businesses to fix issues, and gently remind our business owners that the customer is always right.
We need a positive community that can promote good black owned businesses, not just complain about bad ones. We have to solve the trust issues between us so we
have created the BBBB (Better Black Business Bureau) to help re-establish trust. Businesses can apply for the BBBB logo to display on their sites. This means they are legit and that we're keeping an eye on them.
Users can click on the logo to review that business.
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